Portfolio strategy
The core of Fabege’s operations comprises commercial properties in the Stockholm inner city, Solna and Hammarby Sjöstad sub-markets. Since 2004, Fabege has implemented a goal-oriented restructuring and concentration of its property portfolio. The Group aims to concentrate its properties in management-efficient units. Fabege intends to acquire properties offering strong growth potential in prioritised areas. The aim is to continuously advance the property portfolio and add value through acquisitions, property development and sales.
Strategy for acquisitions and improvements
Fabege is working to develop and realise the potential of the existing property portfolio. New projects should generate a return on invested capital of at least 20 per cent and raise the status of the priority areas.
Customer strategy
Fabege aims to develop strong customer relations. Th rough active property management by competent and customer-focued staff , Fabege seeks to nurture and develop its relations with existing customers.
The company strives to achieve a good portfolio mix by attracting stable and financially robust customers representing a wide range of industries.
Brand strategy
The Fabege brand should support the company’s business, add value and contribute to achieving the company’s goals. Strengthening the brand is crucial to the company’s continued success. Fabege works consistently to strengthen the company image among its priority stakeholders by raising awareness and providing knowledge about our activities.
Developing Fabege’s intangible assets also involves building strong brands in the company’s prioritised areas, such as Arenastaden in Solna, and for individual properties or concepts.
Human resources strategy
A key success factor for Fabege is its ability to attract and retain the right staff . The company works to ensure that its core values, SPEAK, colour the way we relate to other people, both internally and externally in relations with customers and other stakeholders. Our employees should be able to work in an open environment that fosters commitment and individual initiative through clearly defi ned targets, delegation of responsibility and rewards for excellence. Fabege places a strong emphasis on caring for our co-workers and their wellbeing, and on creating a safe work environment.
Strategy for risk and efficiency
To minimise risk exposure, Fabege’s business activities should be limited and, as far as possible, controlled in terms of the choice of tenants and contract terms, business partners and business objects. The company’s funding arrangements should be stable, carefully evaluated and cost-effective. Fabege should also maintain a continued high cost efficiency and strive for constant improvements.