The overriding objective of Fabege’s communications policy is to support the business goals and strengthen the image of the company by disseminating increased knowledge and recognition of Fabege and its operations.
All communications must comply with the rules stated in Fabege’s agreement with the Nasdaq OMX Nordic Exchange Stockholm, the Swedish Code of Corporate Governance, the Companies Act, the Annual Accounts Act, marketing law and other applicable rules. Communications shall be based on Fabege’s business concept, vision and mission.
- Business concept
Fabege’s business concept centres on commercial property in the Stockholm region, with a particular emphasis on a limited number of fast-growing sub-markets. Fabege aims to create value by managing, developing and actively adjusting its property portfolio through sales and acquisitions. Accrued values should be realised at the right time.
- Vision
To be the most proactive, innovative and competent commercial property company in Stockholm, and an important partner for our clients and for society in general. The natural first choice provider.
- Mission
Through a continuous development of competencies, Fabege seeks to understand its customers’ requirements and to exceed their expectations while strengthening our profile as a socially responsible company.
Division of responsibility
The CEO, CFO and the Director of Communications have overall responsibility for Fabege’s dissemination of information.
Basic principles for communications
Communications from Fabege and the company’s stakeholder relations are to be characterised by:
- Speed, proactivity, trustworthiness and transparency
Fabege must have the preparedness to release information quickly. Fabege must act proactively, both internally and externally, and be recognised as a company that is transparent and that provides trustworthy information.
- Concurrent
Price-sensitive information must be presented in a manner that becomes accessible to all parties concurrently.
- Long-term and trustworthy
Communications must be aimed at building trust and creating long-term relations.
- Accuracy
Fabege must not speculate about future trends or hypothetical events.
Classified information must be handled in accordance with established procedures.
Capital market
Purpose
The purpose of the information Fabege communicates to the capital market is to increase knowledge about and recognition of the company and its operations. This is accomplished through:
- creating confidence in Fabege’s management,
- creating the conditions for an accurate and fair assessment of operations,
- supporting a stable and accurate share price trend.
The primary target groups are investors, shareholders, analysts, business media and lenders.
Content
Fabege complies with the guidelines stipulated in the Swedish Code of Corporate Governance and the listing contract with Nasdaq OMX. In accordance with these guidelines, all information that could be potentially price sensitive must be communicated. Examples of such information are:
- Financial results and forecasts.
- Changed focus of operations.
- Major projects and investment decisions.
- Acquisitions and divestments.
- Strategic decisions.
- Ownership issues.
- Letting contracts of major significance.
- Large credit or bad debt losses.
- Changes in the Board of Directors/CEO.
- Significant decisions by authorities or courts.
Channels
The primary communications channels for Fabege’s financial information are the company’s website, annual report, interim reports, press releases, presentation materials, quarterly presentations and other meetings as well as telephone conversations with analysts, investors, the media and lenders.
Responsibility and spokespersons
The responsibility for developing contacts with the capital market lies with the CEO, CFO and Director of Communications.
Contacts linked directly to the capital market and the business press shall primarily be dealt with by the CEO and CFO, and secondarily by the Director of Communications and the IR manager.
Quiet period
Fabege observes a silent period beginning 21 days prior to publication of interim or year-end reports. During this silent period, meetings with investors and analysts are avoided and Fabege representatives will not comment on financial developments.
Forward-looking information
In those instances in which Fabege issues forecasts or other prospective information, the company shall comply with the rules stipulated in the listing agreement.
Information leaks and rumours
Fabege does not comment on rumours. If the rumour should have a major impact on the share price, possible actions shall be discussed with the Stockholm Exchange.
Information disclosed incorrectly and information leaks
Information management at Fabege entails a balance between long-term openness and the listing agreement’s rules governing information disclosure. If there is any doubt regarding disclosure of certain information, the Director of Communications must be contacted.
If information affecting the share price is disclosed in an undue manner, the same information must be disclosed immediately through established news distributors. The same procedure applies to information leaks.
Negative publicity that could affect business and valuation
In cases in which Fabege or events that affect Fabege become the topic of sharply negative publicity that could affect business or the valuation of the company, the information must be disclosed through the CEO, CFO and Director of Communications. In such a situation, no other person is authorised to speak on behalf of the company. The Director of Communications is responsible for preparing a crisis plan, which is to be disseminated internally.
Logbook
Fabege maintains a logbook for information disclosure in conjunction with financial reporting. The Director of Communications is responsible for this document.
Market communications and PR
Purpose
The purpose of market communications and PR work is to strengthen, through brand-building measures, Fabege’s image and to increase knowledge about the company and its operations among existing and prospective customers, business partners, parties in the finance market and others.
The aim is to:
- strengthen Fabege’s image as a customer-oriented and professional manager of commercial properties and by so doing to facilitate letting by attracting new customers and to increase the occupancy rate, while enhancing customer loyalty among existing customers.
- strengthen the view of Fabege as a trustworthy business partner for development projects and transactions.
- establish Fabege as a natural contact for the media when industry issues are discussed.
Channels
Fabege’s primary communications channels are the company’s website, advertising campaigns, newsletters, customer activities, presentation material, etc.
Responsibility and spokespersons
The Director of Communications plays a coordinating role for market communications and PR. The responsibility to act as a spokesperson for Fabege’s various business areas is assigned to the respective operations manager.
As an employee, there is no obligation to make a comment. If employees are contacted by the media, they are entitled to refer the matter to their immediate superior or the Director of Communications.
Internal communications
Purpose
Fabege’s work on internal communications is aimed at increasing the employees’ knowledge of the various parts of the company and to create a positive view of Fabege as an employer, as well as to enhance the efficiency of decisions and processes through the spread of information. Communications is a prerequisite for the employees’ motivation and commitment.
Channels and activities
Fabege’s intranet, Café Fabege and other oral and written communications between managers and employees.
Responsibility and spokespersons
Internal communications is coordinated at an overall level by the CEO, CFO and the Director of Communications in cooperation with HR. In addition, each manager’s leadership responsibility includes communicating with the employees in his/her own area of responsibility/department.
Monitoring and Implementation
The content of this policy is reviewed and a follow-up is executed annually by the company's Group management through internal monitoring procedures. All managers with HR responsibility are responsible for ensuring that this policy is known and respected in their department/area of responsibility. All co-workers have access to all of Fabege’s policy documents through the company intranet.
Stockholm, 15 January 2013
Christian Hermelin, CEO
Download Communications policy (PDF, 261 kB)