The corporate websites of the 100 largest listed companies in Sweden are included in the ranking.
The survey is based on a protocol consisting of 120 criteria. The protocol is adjusted every year based on an annual study finding out what the capital market; business journalists, students and job seekers expect from a corporate website. The study includes 500 respondents.
The ranked companies are ranked based on the expectations investors, analysts, business journalists, young professionals and jobseekers have on a corporate website. In this year’s ranking, emphasis has been placed on websites responding better to target group needs and providing English content on the corporate website (English content is now a requirement and a standard for Swedish companies as well).
Read more about KWD webranking!