For a decade, the game studio Toca Boca has called Hammarby Sjöstad home. Together with Fabege, they have created the "Toca Boca Campus" – an award-winning workplace where the boundaries between the physical environment and the company’s digital world are blurred.

For Lina Persson, Operations Producer at Toca Boca, the iconic Luma Factory is far more than just a beautiful brick building. This former lightbulb factory from 1930, renowned as Sweden’s first functionalist industrial building, now serves as the backdrop for one of the world’s most creative workplaces. Here, approximately 200 employees and consultants work on creating digital toys for children across the globe.

"We always highlight the proximity to water and nature. There’s something special about having Hammarby Sjö right outside the window. Watching the boats glide past after the locks have opened provides a sense of calm that contrasts beautifully with the creative energy inside. The raw industrial character of the building, with its large windows and generous ceiling heights, suits us perfectly," says Lina.

An office as a "destination"

Stepping into the Toca Boca Campus is like walking straight into their universe. The office, which was awarded silver in the Sweden’s Best-Looking Office 2022 competition, is an explosion of colour and meticulously planned details. There are no dull corridors here; instead, you are met with pink armchairs, forest-green bookshelves, and a meeting room that is an exact replica of one of the apartments in the hit game Toca Boca World.

"Visiting us should be an experience. We’ve created spaces for different needs – from a creative workshop equipped with sewing machines and 3D printers to a library and a 'tween room' designed exactly like an 11-year-old’s bedroom," Lina explains.

Hammarby Sjöstad – a vibrant mix

Lina describes the area around Luma as a unique and lively district. The blend of residential homes, offices, restaurants, and local craft breweries creates a safe, welcoming atmosphere that differs significantly from the frantic pace of the city centre.

"I love the mix. One moment you see families on their way to the park, the next we’re having lunch at one of the local restaurants. We truly utilise everything the area has to offer, from workouts at SATS to after-work drinks at Carnegiebryggeriet. It makes for a vibrant environment 24 hours a day."