“Ecolabel certification is a milestone for us,” says Alex Ghanati, CEO. “We’re now able to show that the technique we’ve been using for several years is eco-friendly.”
Alex started Future Car Care in 2013. He was working as a music producer and DJ at the time and had his studio in the same building, but felt that the area could benefit from a car wash. When a premises became vacant in the building, he took matters into his own hands. The snag, however, was that the premises were not suitable for traditional car care.
“Because I come from a different industry, I didn’t want to listen to those who were saying that it wouldn’t work, so I started looking into alternative ways to wash cars. I came to the conclusion that steam was the best option,” he says.
Future Car Care is aimed primarily at company car drivers and, in addition to washing, as part of the Däckpartner chain it also offers paint protection and a tyre service. The concept is that it should be as simple as possible and that customers should only spend a little time on car care.
“We prefer people to sign agreements with us so that we can adapt our services based on their needs, such as picking up their cars. But everyone is welcome,” says Alex.
The corporate climate in Arenastaden is extremely vibrant according to Alex, who works with many companies in the area.
“There’s no hotter place – this is where the big companies are. We’re looking at similar areas in Stockholm, Gothenburg and Malmö to expand into.”
Car washing and the environment
The most eco-friendly way to wash your car is to do it in an eco-labelled car wash. Washing the car yourself on the street means that toxic substances from the car wash liquid and dirt on the car run down into the drain. An eco-labelled car wash reduces discharge of toxic substances by up to 90 percent compared to an automatic car wash.
Around 33 million car washes take place in Sweden each year. This produces discharge of 5.6 tonnes of copper, 11.3 tonnes of zinc, 41 kilos of cadmium and 1.8 tonnes of the substances lead, chrome and nickel.