How Toca Boca Campus became one of Sweden’s best-looking offices
Toca Boca Campus in Lumafabriken has been named one of Sweden’s best-looking offices. It’s a workplace like no other. The company has created a world of its own that exudes creativity, crazy ideas, unique features and love at its very heart.
Lumafabriken is situated atop a green hill, surrounded by the waters of Lake Hammarby. It was completed in 1930 and is considered to be Sweden’s first functionalist industrial building. For four decades, millions of light bulbs were produced here. Today, the blue-rated building (highest classification for buildings of cultural significance) of almost 40,000 square metres is one of Fabege’s most sought-after properties.
But it’s no longer the site light bulb production. Instead, this stunning factory building houses several tenants, including the brains behind one of the world’s most popular apps. In September 2022, the Swedish gaming studio Toca Boca, best known for its phenomenal success Toca Life World with 49 million users, moved to new premises at the property. And even before construction began, word was already spreading that the Toca Boca Campus would be an extraordinary place to work.
“We had a vision when we moved to Luma: the idea was to create a destination. Visiting us should be an outing in itself. So it doesn’t matter that it takes a bit longer to get here. Stepping inside and experiencing Toca Boca from within, with all the energy and creativity the campus holds – it should be worth the journey,” explains Lina Persson, Culture & Campus Producer at Toca Boca, as we settle ourselves into the pink armchairs by the entrance, next to a forest-green bookcase of toys.
And you can see straight away that they’ve succeeded. Toca Boca Campus is a meticulously curated explosion of bright colours, soft shapes and playful details, inspired by the company’s digital gaming world. Some examples: The office is home to a creative workshop with sewing machines and a 3D-printer. There’s a meeting room here that’s an exact replica of an apartment in Toca Life World. And a tween-room, decorated from floor to ceiling with 11-year-olds’ favourite books, dirty socks and Olivia Rodrigo’s latest single on repeat.